Nivea owner Beiersdorf reports flat earnings in 2025

German personal care company Beiersdorf expects another difficult financial year after reporting flat earnings in 2025.

The Hamburg-based company, which owns brands such as Nivea, saw sales stagnate at €9.9 billion ($11.5 billion).

Chief executive Vincent Warnery attributed the performance to a significant slowdown in the global skin care market. Warnery said the market grew by around 1.5% to 2% rate, with consumers remaining more cautious than before.

Organic sales - a figure that adjusts for factors such as exchange rates - were up 2.4%, significantly lower than the 6.5% growth in 2024.

Earnings before interest and taxes remained at nearly €1.4 billion, excluding special items. After taxes, €955 million remained.

Beiersdorf expects little or no organic sales growth in 2026.

In the consumer segment, the company has lower expectations for sales in the US retail sector. Consumer is one of two segments in the group, the other comprising the Tesa subsidiary, which is known for its adhesive tapes.